Real estate marketing photography is an indispensable tool in the property management sector. Every prospective tenant viewing property listings on the internet would want to see photos before closing a deal. As a marketer, you need to capture the buyers’ attention by posting high-quality photos.
Posting professional photos is the best marketing strategy in the real estate sector. It helps to attract thousands of potential buyers and increase the number of inquiries. You’ll also earn more clicks on online listings. That’s why hiring a professional photographer is essential in real estate marketing. Here are just a few ways to make your pictures look as appealing as possible.
Professional real estate marketing photography can make your properties sell faster. Here’s how to make real estate marketing photos look great. #TarantinoProperties #propertymanagement
What Not to Do
When taking real estate marketing photos, you need to minimize photography errors. Do your best to avoid these mistakes:
Taking photographs that make your property look smaller than its actual size
Posting real estate photographs of cluttered, dirty spaces
Taking tilted pictures that make the property appear lopsided
Setting up improper lighting and photographing dark spaces
Taking blurry pictures
Thankfully, these mistakes are easily corrected with a few extra minutes of work. Check your pictures before leaving the property and retake any that didn’t turn out well.
Pro Tip: Potential tenants want to see property photos before renting from you, and they want to know they’re getting a high-quality property. Blurry or poorly lit photos can turn people off and make it harder to rent your space out.
Identify the spots you’ll need to capture. Consider making a pre-photography checklist to ensure you don’t forget certain areas.
Declutter the area and clean up: dust, vacuum, etc. Remove any item that can lower photo quality.
Use natural light coming from the windows when shooting the house interiors. In areas with low natural light, use artificial light strategically to prevent color washing out.
Avoid taking exterior photos in the middle of the day when there is too much sunlight. Shadows might compromise the quality of your photos.
Take photos of the property from different angles. If possible, you can also take the images at different times of the day.
Posting Your Photos
Once you’ve taken all the photos, you should carefully select the ones to use for real estate marketing. Put yourself in the potential buyers’ shoes and choose the pictures that intrigue your interest. Then it’s time to edit. Use special photo editing software to touch up your photographs wherever necessary. Correct color, sharpen the image, straighten tilted photos, play with the contrast or lighting, and even edit out clutter. Once your pictures look their best, it’s time to post them and wait for interested buyers to contact you.
Show Off Your Properties!
Excellent photography work and regular online listings both contribute to higher interest in your properties. Don’t hesitate to invest in tools that can boost the quality of your photos too. Displaying appealing photos will intrigue potential renters and help you get your property filled that much faster.
Contact us to learn more about real estate marketing photography.
Has your property entered the receivership stage? This transition can be difficult and worrying. But don’t confuse your receivership process with liquidation, a much more serious affair that spells the end of your business.
Receivership and liquidation are two very separate processes. Even if certain aspects are comparable, the two procedures involve different end goals and overall different strategies. Let’s take a closer look at both to highlight the differences.
Has your property gone into receivership? Don’t worry--it’s not liquidation! Learn the critical differences between the two here. #TarantinoProperties
When a company enters receivership, that’s a sign that the business has a lot of debt and is struggling to repay its creditors. However, the process of receivership is designed to eventually guide the company back to former glory if possible. A receiver is appointed by the company’s creditors to manage the company’s assets, sell certain portions to repay all debts, and keep the business running as much as possible in the meantime. For properties, this typically means the receiver handles tasks like collecting rent and communicating with tenants. The owner still maintains a limited role in the company, but the creditor- or court-appointed receiver handles the majority of the work. If and when the company’s debts are finally repaid, the receiver leaves and the owner retakes control of the business.
Pro Tip: When a property enters receivership, your duties as a manager will change. Discuss your new, limited responsibilities with your receiver agent for more details.
Liquidation is a horse of a different color. While receivership is designed to get a business back on its feet, liquidation is designed to dissolve a business that has no chance of recovery. A liquidator is always appointed by a court to divide up and sell every asset of the company to repay its creditors as much as possible. Every employee, including the owner, forfeits their position in the business. When the entire business has been dissolved, the company ceases to exist.
What They Have in Common
While the end goals of the two processes differ significantly, several aspects are strikingly similar. Both a liquidator and a receiver act on behalf of creditors and prioritize repaying them, especially creditors that appointed them or initiated the process, above virtually all else They will also file periodic reports on their progress. The owner of the company is always required to step aside, in whole or in part, as another party takes over.
Most importantly, both receivership and liquidation show that a company is heavily in debt. The process of receivership simply means you have a chance of recovery, while liquidation is a last resort.
Keeping Your Property Afloat
In the vast majority of cases, receivership is designed to get your property back on its feet. You only have to worry about liquidation in particularly bad circumstances. Do your best to work with the receiver as much as you can to help things get back to normal.
Do you have an open space in your shopping center? Does your commercial office building ready to start welcoming new tenants? Take advantage of our proven methods for attracting tenants to your commercial or multifamily property.
Are you looking to fill some of your empty space? Start attracting potential tenants for your commercial property!
The tenants you choose will likely be renting from you for years to come, and their trustworthiness will significantly impact your income and the condition of your property. Don’t default to the first prospective tenants. Try these expert-approved methods to find and retain quality tenants for your commercial property.
Appealing to Prospective Tenants
What do tenants want from your property? While you don’t have to bend over backward, providing a few incentives will make your space seem more appealing to potential renters. Consider offering a rent-free period, pre-installed internet, upgraded security measures, or simply making your property more visually appealing. Maintain any yard space and decorate your property’s interior with artwork or flower vases. The more well-maintained a property looks, the better the impression you’ll leave on a potential tenant.
Prioritizing Building Improvements
If the property could use a few improvements or renovations, don’t delay the projects for too long. Replacing old furnishings or outdated technology should be first on your priority list. This goes beyond the simple decorative efforts of making your property look nicer. Show prospective commercial tenants that you can offer them a well-built, modern space with up-to-date technology and designs.
Pro Tip: How can you improve your commercial property’s security? Consider installing security cameras or hiring security guards to show your tenants you value their safety.
Difficult Tenants vs. Quality Tenants
It’s not always easy to predict whether a prospective renter is a good choice for you or not. But there are a few signs you can watch out for. Maybe the renter has been rude and demanding in every conversation with you. Alternatively, maybe the business owner seems in over his head with his plans and may be on track to fail. The red flags may vary. Just know that you are not required to rent to the tenant with the highest offer or the most vocal requests. Find someone who can not only pay you, but is also a good fit for your property and someone you’ll enjoy working with.
Commercial Property Management Can Help
Finding long-term tenants that you can form a good relationship with can be time-consuming. Plus, with the everchanging real estate market, it’s important for property owners like you to be equipped for the future. Our professional property managers are trained real estate agents who understand the different dynamics of a commercial property. Start investing your time where it counts by partnering with our team of professionals to help grow your occupancy.
The internet is quickly becoming the number one spot for marketing materials for every large industry. In the world of commercial real estate, the growth of the internet is garnering new buyers and potential clients. Discover how to use online marketing tools to boost your commercial real estate marketing plans.
Does your commercial property have an online presence or a winning marketing campaign? Learn how to boost your reach with these strategies!
Top Commercial Real Estate Marketing Ideas
As any marketing specialist will tell you, heightened online visibility is a critical part of your advertising strategy. Make sure the right people can view your listings! To begin your marketing campaign, start with these important steps:
Narrowing down your target audience
Optimizing for search engines
Taking advantage of social media
1) Narrowing Down Your Target Audience
Who exactly are you hoping to attract to your property? Consider whether a restaurant, shop, office, or a different type of business would do best in that location. Once you know who you’d like to attract, target your marketing campaign specifically toward them. Don’t bother marketing to restaurants if your property would work best as a store! Focus on clients who have the most to gain by renting from you.
2) Optimizing for Search Engines
Your property website and contact information must be easy for potential customers to find if you want to stay competitive. To make your website more visible online, work on search engine optimization, or SEO. SEO is a very complex field of work, but for a quick boost in your online visibility, you can focus on a single aspect of SEO: keywords. What words or phrases are your potential customers typing into Google as they hunt for properties? Find the most common keywords and work them into your website’s text. This makes your site more visible to Google and tells your clients you have something directly relevant to them.
Pro Tip: SEO is very helpful to get your website in front of more people, but try not to overdo it! Too many keywords could make your website look like spam and earn you a ban from Google.
3) Taking Advantage of Social Media
Business owners use social media for their own marketing efforts–why shouldn’t you? Post pictures and detailed descriptions of your available property space on your business social media accounts, and if the platform allows it, pay a few extra dollars to boost the posts and reach a wider audience. Social media is a powerful communication tool likely to place your advertisements in front of many people.
How to Boost Your Marketing Efforts
Effective commercial real estate marketing doesn’t happen overnight. Understanding your market can may take some trial and error to ensure that you’re distributing the best information available. That’s one plus of having a property manager on your team. With experience in tenant relations and real estate tactics, your property will be advertised in the best way possible.
Connect with our team of commercial property managers to learn more about ramping up your marketing efforts.
Investing in a piece of real estate can be one of the greatest highlights of your life. Among the different types of properties available, owning commercial property can provide a number of financial advantages. In the same, there may also be more risks compared to owning a rental apartment or student housing development. Before you decide what type of property you should invest in, it’s wise to understand the pros and cons.
From retail businesses to restaurant establishments, the type of investment property you choose is a great way to jumpstart your portfolio. Depending on your location, owning a commercial property is a great way to get involved in your community. If you’re wondering you should buy a commercial real estate property, start by considering all of the factors.
Types of Commercial Real Estate
The first step of owning a successful commercial property is learning about the different types of properties on the market.
Office Spaces – Normally found in downtown cities as skyscrapers or in the suburbs as multi-tenanted buildings. Office spaces can house a range of different businesses.
Retail Properties– Includes both restaurants and retail stores, retail properties could be big box stores or apart of a shopping center.
Industrial Buildings– Usually found along major highways, industrial buildings might have multiple areas for warehouse, manufacturing, assembling, or administrative use.
Multifamily Properties– Describes any residential property that isn’t a typical single-family home. Multifamily properties might include apartments, condos, or townhomes.
Hotels or Resorts– Type of commercial properties that provide accommodations or meals to travelers for extended periods of time.
Reasons to Invest in Commercial Real Estate
When making an investment decision, there are certain nuances to consider. Compared to residential however, there are a number of reasons commercial real estate is more appealing, such as:
Greater income. Commercial properties have a higher annual return than single-family homes. Since commercial value is based on the property type, you have a better chance of making a profit.
Better tenants. Compared to residential real estate, your tenants are other business owners, who will want to keep interactions professional and respectful.
Fair purchase prices. The price of commercial properties doesn’t fluctuate based on the previous owner’s opinion. Instead, listings are entirely based on the surrounding area’s cap rate for that particular property type.
Drawbacks of Buying Commercial Real Estate
While there are a number of advantages to owning a commercial property, there are risks to consider as well, such as:
Time commitment. Investing in a property like a hotel or a highrise office building isn’t like an ordinary business. There might be certain situations that require around-the-clock care, especially in emergencies or maintenance issues.
Finding employees. A leader in any industry is only as strong as the team that’s involved in standard operating procedures. You can’t be everywhere at once, so it’s crucial that you hire employees you can count on.
Larger investment amount. Compared to residential properties, any commercial properties are large and require services at a higher capacity. With that being said, investing in commercial property will undoubtedly require more money at the closing table.
Pro Tip: Hire a dedicated property manager to help run the daily operations of your property. Both your tenants and your to-do list will thank you.
Choosing Your Investment Opportunity
Once you’re able to weigh the pros and cons, investing in a commercial property is ultimately up to your situation. Depending on the type of property you’re leaning towards, your new commercial property could be attained sooner than you think.
Renting a commercial property presents a different set of challenges in comparison to a residential space. Do you know how to advertise available spaces? Or, do you know how to screen potential tenants for a business space? The work may seem overwhelming if you try to handle it all yourself. Fortunately, a shopping center specialist is well-trained in this field and can provide professional help to get your space occupied and start making a profit.
Our team of property experts knows exactly how to handle different types of storefront properties, attract tenants, and more. With a shopping center specialist, you can expect plenty of professional input and assistance with the basics of retail property management:
Attracting quality tenants
Marketing an empty storefront property takes time, effort, knowledge, and applicable skills. Fortunately, your shopping center specialist’s job centers on these! They’ll handle your in-person and online advertising for your property and advocate to potential tenants. You won’t have to worry about hunting for renters–with the amount of excellent marketing your specialist will do, tenants will come looking for you!
2) Attracting Quality Tenants
Do you know how to vet the tenants that will inquire about your property? Even if you have a general idea, how can you distinguish between two similar renters vying for the same space? Your retail property manager will discuss this entire process with you and help you determine which candidate is a better choice for your business.
Pro Tip: Finding good tenants for your store-front property ensures proper maintenace and ownership of your property.
3) Leasing Services
Finally, property leasing involves a lot of legal complications that can make or break a deal. Worse, if you mess up, your tenant can sue you. Avoid these problems with the help of a shopping center specialist who knows exactly what to do and how to keep you in full legal compliance. Our experts will handle the complicated parts so you can reap the benefits.
Hiring a Specialist
Shopping center specialists are trained in property management with a specific emphasis on the work involved in running retail centers. With an extensive knowledge of market trends and potential tenant behavior, they’ll help you in any way you need to maintain your properties and enhance your investment.
Connect with us to learn more about what our team of experts can do for you.